Sessions
Are You a Culturally Intelligent Leader?
Speaker: Renee Bhatti-Klug
In this introduction to Cultural Intelligence (CI), participants will understand why building CI is a critical step toward achieving inclusive and equitable outcomes organizationally. Through reflective activities, participants will learn how to increase the values of curiosity, empathy, and compassion, which guide the capabilities of Cultural Openness, Cultural Awareness, and Cultural Responsiveness.
Why Podcasting Makes Good Business Sense
Speaker: Evo Terra and Maribel Quezada Smith
Today’s media landscape is crowded, noisy, and a never-ending scroll as brands and platforms compete for eyeballs. In this session, you’ll learn how savvy business owners are cutting through the din via podcasting, and how you too can let your own brand’s voice shine through to reach the right audience at the right time.
Help My Brand Photography!
Speaker: Stephanie Studer
Does planning photography for your brand feel stressful, time consuming or seem like a chore? Stephanie Studer is a local mom and brand photographer who helps people navigate learning their camera, coming up with a shoot plan and executing product shots, flat lays and social-media worthy content. Whether it be for Instagram, blog or other outlet, being consistent with your brand’s photography is essential. We will talk about prop styling, photography on a budget, and of course, bring your questions too!
LinkedIn Is For You!
Speaker: Cassandra Thompson
You know you should be on Instagram and Facebook, but are you ignoring the wealthiest social platform that has the most decision makers? Learn why LinkedIn needs to be a part of EVERY business and how you can use it for yours!
Get Started With YouTube
Speaker: Cassandra Thompson
Learn how to easily jump on YouTube, the second largest search engine, and how to leverage it throughout your content marketing.
Blogging and Web Law
Speaker: Sara Hawkins
This session will include a question and answer time for pre-submitted questions from you! Sara will cover legal topics you’ve likely already considered as well as a number of micro-topics you may not have thought of before, but that are vital to keep your business in good standing in all areas.
Strategy for Your Season
Speaker: Rachel Sweatt
Gain personal clarity + strategy for the season you’re currently in with your life and business. By discovering unique ways to implement natural and intentional rhythms that honor your season, you’ll learn to identify action steps that align with your goals as well as guard the joy of your journey.
Find Your Visual Voice
Speaker: Lauren Milewicz
Branding and design doesn’t have to feel overwhelming and daunting. Believe it or not, it can be a fun and fulfilling creative outlet all while serving a greater purpose. In this session, I will help you streamline what you are communicating by determining your visual voice, setting branding principles and incorporating them into your designs using canva.
Hyperlocal Content Strategy
Speaker: Angela Green, Natalie Rickerson and Alisa Sleep
Alisa, Angela, and Natalie share their combined 24 years of site-ownership experience by walking through the benefits and strategies of producing hyperlocal content and how that content consistently leads to increased revenue and long term advertising partnerships. With over 3 million annual pageviews, this strategy has proven to boost SEO, create buzz in their communities, and position each of their sites to be the top resource for local moms. Local content is king of our businesses, and we can’t wait to share what has worked for us.
Let’s Get Reel About Instagram
Speaker: Ashley Arinez
In this session, you will learn everything you need to know to get started making your first reels with no extra software or apps. Already familiar with reels? You’ll walk away with new ideas for content and tips on repurposing content.
Solve Their Problems Before They Ask: Making Money with 1-Page Proposals on Initial Outreach
Speaker: Meghan Block
Join Meghan Block as she flips the script on cold or warm lead outreach. She’ll walk you through the how and WHY behind creating 1-page proposals for your initial client outreach. You’ll leave this session with renewed energy for your outreach and tangible systems you can implement right away.
Using Keywords in Your Content to Reach Your Local Audience
Speaker: Jiji Ugboma
This session will be an in-depth walkthrough on how to source and use the right keywords and use them in your content creation strategy. Learn how to use keywords to attract your target audience and increase the local presence and dominance of your website.
Make Video Content Great!
Speaker: Michelle Fortin
In this special session, Michelle will walk you through the steps of editing video content. You’ll learn how to edit videos for various platforms – YouTube, Facebook, Instagram, and even TikTok! Attendees need to bring their own laptop with editing software (in order of preference: Adobe Premiere, Final Cut Pro, iMovie, DaVinci Resolve). You’ll also want to make sure you have enough space on your hard drive or bring an external drive.
If You Fail to Plan, You Plan to Fail! 5 Tips for Stress-Free event Planning!
Speaker: Coley Arnold & Lindsey Holt
Throwing events can be intimidating. Lindsay and Coley will walk you through tips to help equip you to throw the best events that your guests will be talking about for years to come!
Building a Hyper-Local Partner Ecosystem to Build a Referral Pipeline
Speaker: Michael Puhala
In this session, we will discuss best practices around building a partner program that fosters networking, building sales pipeline and enhances brand building. We will look at examples inside the City Mom Collective and look for examples in adjacent categories that can provide insights.
Questions?
Our Team has the answers!